Nursery and Floriculture Production (U.S.) — NAICS 11142
An investor's rollup primer. NAICS (the North American Industry Classification System) code 11142 is the "living ornamental plants" industry — the farms and greenhouses that grow the trees, shrubs, sod, bedding plants, potted flowers, foliage, and cut flowers that other people plant and buy. It has two child industries: Nursery and Tree Production (111421) and Floriculture Production (111422). This primer synthesizes those two child primers and adds the federal statistics that describe the combined level.
1. Overview
Everything a homeowner, landscaper, city, or florist plants started life on a farm inside NAICS 11142. It is the growing end of the U.S. ornamental-horticulture economy: woody plants and turf on one side (the nursery half), color and greenhouse plants on the other (the floriculture half). Both are real farming — the "crop" is ornamental rather than edible — and both share the same hard facts of life: the inventory is alive, seasonal, perishable, weather-exposed, labor-hungry, and expensive to move.
Why it matters to an investor: taken together the two children are a roughly $14 billion farm-gate industry [1][2] that sits upstream of far larger consumer-facing businesses — home-improvement retail, garden centers, landscaping services, floral gifting, and homebuilding. It rides the same housing and consumer-spending cycles as those industries, but with its own twist: multi-year (nursery) or single-season (floriculture) growing cycles, heavy working capital tied up in living inventory, and acute exposure to weather, pests, and the cost of labor.
The wrinkle for public-market investors is the same on both sides of the industry: there is essentially no scaled, publicly traded U.S. grower to buy. The producers that matter are private — family-owned, institutionally held, or backed by private equity (PE, investment firms that buy and consolidate private companies). Public investors reach the sector indirectly, through input suppliers, distributors, the big-box retail channel, landscaping-services buyers, and two thin production windows. Private investors, by contrast, can own the thing directly. This is, first and foremost, a private-markets operator's industry — attractive to those who can hold living, cyclical, weather-exposed inventory, and hard to touch cleanly from a brokerage account.
2. What's inside — the two children and how they differ
The distinctive question at this level is not "what is a nursery" — the child primers cover that — but how the two halves differ as businesses and as investments. They share a supply chain and a regulatory frame, yet they are grown differently, sold differently, and threatened differently.
| 111421 — Nursery & Tree Production | 111422 — Floriculture Production | |
|---|---|---|
| What it grows | Woody ornamentals (shrubs, shade/ornamental/flowering trees), turf sod, Christmas trees, fruit/nut and seedling stock, short-rotation woody crops | Annual & perennial bedding/garden plants, potted flowering plants, indoor foliage, cut flowers and greens, plus plugs/cuttings (young plants) |
| Approx. farm-gate size | ~$7.5B core (nursery stock ≈$5.34B, sod ≈$1.70B, Christmas trees ≈$0.47B) [1] | ~$6.7B total floriculture sales [2] |
| Share of the ~$14B level | Slightly larger — roughly half, ~53% [1][2] | Slightly smaller — roughly half, ~47% [1][2] |
| Direction of travel | Growing — nursery stock up +17% since 2019 (conifers +34%, shrubs +27%) [1] | Low-growth overall; the U.S. franchise (bedding/potted/foliage) is stable, domestic cut flowers small but reviving (+50% since 2017 off a tiny base) [1][3] |
| Where it's grown | Open fields and container yards; land-intensive, multi-year crops | Greenhouses and covered structures; energy-intensive (heat/cool), faster crop turns |
| Selling window | Spread across the year; long crop cycles (trees 3–7 yrs, Christmas trees 7–10, sod <2) | Compressed — spring for bedding plants, specific holidays for cut flowers |
| Signature threat | Weather + leverage on land (see Everde, §9); domestic quarantines | Import displacement (~80% of cut flowers imported); energy cost; a bad spring |
| Ownership mix | Barbell: thousands of family/independent growers + a few large private/PE-backed growers; one public window (Costa Farms via Markel) | Barbell: thousands of small farms + a few dozen large private/family growers and PE platforms; one micro-cap public grower (TULP) plus Bell Nursery inside Central Garden & Pet |
| How to invest | Mostly private (buy/build/roll up a grower); public exposure is indirect — a holding co, suppliers, distributors, landscapers, big-box retail | Mostly private (own a greenhouse operation); public exposure thin and indirect — two narrow production names plus channel/brand proxies |
What they share (why they sit in one code): both are biological production businesses selling ~85% wholesale into the same channels (big-box retail, garden centers, landscapers, re-wholesalers, florists) [1]; both are dominated by labor as the single largest cost (~36–37% of expenses) [1]; both lean on the same seasonal-visa labor pool; both face the same buyer power from a handful of mass merchants (including "pay-by-scan," where the grower still owns the plant on the retailer's shelf and is paid only when it scans at checkout); both are regulated for plant health rather than finance; and both are consolidating at the top while a very long tail of small farms sits below.
Where they genuinely diverge: nursery is a land-and-time business — capital sunk into multi-year field crops, freight-protected and regional, most exposed to housing/construction cycles and to leverage on land (the Everde bankruptcy, §9, is the cautionary tale). Floriculture is a greenhouse-and-turns business — capital sunk into glass, heating, and benches, most exposed to energy cost, a single compressed spring, and — for cut flowers — foreign competition it long ago ceded. One grows slowly and lives outdoors; the other turns fast and lives under cover.
3. How big it is (the rollup)
No ground-truth federal stats for this exact code. Our ingested federal statistics file for NAICS 11142 contains no metrics — no sales, establishment, or employment total is supplied for this five-digit code. The figures below are therefore drawn from the child primers' cited sources (USDA — the U.S. Department of Agriculture), clearly labeled, and should be read as estimates rather than an official 11142 total.
Three honest caveats frame every number here:
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Farming is measured by USDA, not the business census. Crop production is excluded from the U.S. Census Bureau's usual business statistics (County Business Patterns excludes crop production and most non-employers; Nonemployer Statistics excludes NAICS sector 111) [4]. So the authoritative size source is USDA's National Agricultural Statistics Service (NASS), not the Economic Census — which is exactly why our federal file for this code is empty.
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The two children are measured by two different USDA instruments. The nursery figures come from the 2024 Census of Horticultural Specialties; the floriculture figures come from the annual Floriculture Crops survey. They do not share a common frame, so summing them yields an approximation, not a clean audited total.
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The famous "$18.3 billion" is broader than 11142. USDA's 2024 Census of Horticultural Specialties reported $18.3 billion across 23,060 operations [1] — but that bundles in mushrooms and other food crops grown under cover (NAICS 11141), which are not part of 11142. Strip those out and the nursery-plus-floriculture core is roughly $14 billion: about $7.5 billion of nursery stock, sod, and Christmas trees [1] plus about $6.7 billion of floriculture [2]. Treat "~$14B" and the ~53/47 split as directional.
Producers and footprint. The floriculture survey alone counted 11,262 producers on 969 million square feet of production in 2024 [2]; the nursery side is enumerated within the ~23,060-operation census and uses roughly 467,000 acres of open production, ~327,000 acres of sod, and ~166,000 acres of Christmas trees [1]. Across all horticultural specialties, operations reported about 248,827 hired workers [1].
Geography is concentrated. California, Florida, and Oregon lead all horticultural sales; five states accounted for 48% of sales in 2024 [1]. For floriculture specifically, Florida (~$1.13B) and California (~$1.03B) alone were ~32% of U.S. sales [2].
Undercount caveat (important at this level). USDA's surveys count only operations selling $10,000 or more per year [1][2], so the long tail of hobby growers, roadside sellers, and micro-nurseries is excluded — and because small, individually owned operations dominate this industry by count (a majority of operations), the true number of growers is larger than any single series shows. Just as important, most of the dollar value the public associates with "nurseries and flowers" shows up downstream in separate codes — garden-center retail (444240) and landscaping services (561730). One academic estimate put the entire "green industry" value chain (production plus retail plus landscape services) at roughly $159.6 billion in direct output and ~1.6 million direct jobs in 2018 [5]. Production — all of NAICS 11142 — is only one link in that chain.
4. The investable universe (where value concentrates across the children)
The single most important fact for a public-market investor is that value concentrates in private hands on both sides of this industry. Corporations are a minority of operations by count but book the majority of the dollars (in the broader horticulture census, corporate-owned operations generated ~63% of sales) [1], and the largest of those corporations are private. There is no large-cap pure-play grower — nursery or floriculture — listed in the United States.
Public exposure is a picks-and-shovels and channel story, plus two thin production windows. Tickers below are the routes investors actually use; note what you own in each:
| Company | Ticker | Relationship to NAICS 11142 |
|---|---|---|
| Markel Group | MKL (NYSE) | Owns a majority (~81%) of Costa Farms via Markel Ventures — the only meaningful public window onto a large grower (Costa straddles both children: foliage/floriculture plus ornamentals), but a tiny slice of a large insurance holding company [6] |
| Bloomia Holdings | TULP (Nasdaq) | Majority owner of a hydroponic fresh-cut tulip grower (~90M stems/yr) — the most direct listed production exposure, but a micro-cap, single-crop, concentrated name [7] |
| Central Garden & Pet | CENT / CENTA (Nasdaq) | ~$3.2B diversified pet-and-garden co.; owns Bell Nursery (2nd-largest U.S. greenhouse footprint, sold to Home Depot) plus live-goods distribution — the largest-scale public greenhouse exposure, but a small slice [8] |
| SiteOne Landscape Supply | SITE (NYSE) | Largest distributor of "green goods" to landscape pros — a key channel for nursery stock [9] |
| BrightView Holdings | BV (NYSE) | Largest U.S. commercial landscaper — a major buyer of nursery stock [10] |
| Scotts Miracle-Gro | SMG (NYSE) | Consumer lawn/garden inputs (fertilizer, seed, growing media) — a supplier/substitute channel [11] |
| 1-800-Flowers.com | FLWS (Nasdaq) | Floral e-commerce — a downstream demand proxy on gifting, not a grower [12] |
| Home Depot / Lowe's / Walmart | HD / LOW / WMT (NYSE) | The big-box retail channel; home-improvement stores bought ~$2.19B of horticultural product in 2024 [1] |
Where production actually sits — the large private growers (financials mostly undisclosed; several straddle both children):
- Costa Farms — the largest indoor-plant grower in North America; majority-owned by public Markel; acquired Battlefield Farms (2024) [6].
- Altman Plants, Metrolina Greenhouses, Bailey Nurseries, Monrovia, Everde Growers, Kurt Weiss, Green Circle Growers — leading family/private wholesale growers spanning ornamentals, greenhouse live goods, and woody plants [1][3].
- PE and family investment platforms — e.g., the Hoffmann Family of Companies rolling up greenhouses — represent the institutional consolidation thesis [3].
- Breeders/propagators upstream — Ball Horticultural (private), Dümmen Orange, and Syngenta Flowers — supply the patented genetics both children pay royalties on [3].
Bottom line for allocators: direct 11142 exposure — nursery or floriculture — is a private-markets play (buy, build, or back a grower). Public markets offer only inputs, distribution, channel, and two narrow production names.
5. How the money works
Both children are best understood as biological manufacturing — but with different production lines.
The nursery line is long. A grower propagates or buys a young plant, then spends months to years growing it to salable size while feeding, watering, spacing, pruning, and protecting it. That crop sits on the balance sheet as growing inventory the entire time, so the business is working-capital-heavy and cash-hungry long before a sale. The key operating lever is dollars per acre of growing space per year, and the killer is shrink (crop loss to weather, disease, pests, mistiming) — a lost crop is lost years, not lost hours.
The floriculture line is short but fixed-cost-heavy. A greenhouse is sunk capital (glass/poly houses, heating, benches, irrigation, climate control), and profit depends on sales per square foot and how many crop turns you get per year. Underutilized space erodes margin fast, and the selling window is narrow (spring for bedding plants; specific holidays for cut flowers), so shrink/dump rate and sell-through are just as central — unsold plants are composted, a total loss.
The cost stack is nearly identical on both sides (all horticultural specialties, 2024; production expenses ≈ $14.9 billion) [1]:
- Labor — ~$5.6 billion, the single largest line (~37% of expenses) — a hand-labor business on both sides, where mechanization is the main margin lever against rising wages.
- Seeds, growing media, containers — ~$4.0 billion (up ~39% since 2019).
- Fuel and utilities — ~$2.0 billion (up ~49%) — a heavier burden for greenhouse floriculture (heating/cooling) than for open-field nursery.
- Fertilizer and chemicals — ~$1.0 billion (up ~54%).
- Rent, interest, taxes — ~$0.95 billion — the interest line bites nursery hardest, where land and multi-year crops are debt-funded.
Note how fast inputs have climbed — media, containers, fertilizer, and fuel all rose 39–54% since 2019 [1] — squeezing growers who can't fully pass price through.
Channel and buyer power are shared. About 85% of product is sold wholesale [1], and a handful of big-box buyers wields real leverage — volume comes with price pressure and pay-by-scan terms that push unsold-plant risk back onto the grower. Independent garden centers, landscape contractors, and re-wholesalers pay better margins. In 2024 the largest channel was wholesale-to-wholesalers (~$6.3B), then home-improvement stores (~$2.19B), retail florists (~$2.17B), and landscape contractors (~$2.09B) [1].
Scale economics are stark on both sides. Operations selling $2.5 million or more were only ~6% of operations but produced roughly 82% of wholesale sales and 75% of total sales [1]; the smallest 61% of operations booked ~1% of sales. A handful of large, capital-intensive growers do most of the volume atop a very long tail. Differentiation for the survivors comes from patented/branded genetics — royalty-bearing cultivars carry pricing power that commodity plants don't, and this is the durable margin lever in both children.
6. What drives demand
Demand for everything in 11142 is derived — it tracks whatever creates a need to plant something — but the two children lean on different drivers:
- Housing and construction (nursery-tilted). New homes, subdivisions, and commercial/municipal projects need trees, shrubs, and sod. That makes the nursery side interest-rate sensitive twice over — through housing affordability and through the grower's own leveraged working capital [13].
- Discretionary income, holidays, and gifting (floriculture-tilted). Flowers and ornamental plants are non-essential; cut-flower demand spikes at Valentine's Day and Mother's Day (U.S. consumers spent a record ~$3.2B on Mother's Day flowers in 2024) [3], with weddings, funerals, and year-end adding a base.
- The spring garden season (shared, floriculture-critical). Bedding and potted plants — the single largest category in the whole industry (~$2.7B) — sell in a compressed spring window, so one cold, wet, or short spring can wipe out a year's profit [1].
- Home improvement and existing-home turnover (shared). Homeowners plant when they buy, sell, or renovate; big-box and garden-center foot traffic tracks housing activity.
- Recurring maintenance, commercial beautification, restoration, and reforestation (nursery-tilted, steadier). Replacement-type demand that holds up better than new installation in a downturn [9][10].
- The houseplant/foliage boom (floriculture). Indoor plants surged among younger consumers during the pandemic and have normalized to a structurally higher base — foliage is now a ~$0.9B category [1].
- Weather and climate (shared, double-edged). Storms, freezes, drought, and wildfire destroy existing plantings and drive replacement demand — but the same events can crush a grower's own crop.
- New genetics and branded varieties, e-commerce, and direct-to-consumer fulfillment (shared).
Near-term read (forward-looking judgment, not a reported fact): 2025–2026 demand hinges on a rate-gated housing recovery for the nursery side and on discretionary/gifting strength for floriculture, with commercial and maintenance work holding up better than new installation, and the risk that soft demand forces price cuts even as costs stay elevated [13].
7. Regulation
Both children are lightly regulated on the financial side and heavily regulated on plant health and labor — largely the same federal frame:
- Plant health / phytosanitary rules. USDA's Animal and Plant Health Inspection Service (APHIS), through its Plant Protection and Quarantine program, regulates interstate movement and imposes domestic quarantines when invasive pests appear (spotted lanternfly, boxwood blight, emerald ash borer, sudden oak death). A quarantine can instantly cut a grower off from out-of-state markets [14]. On the floriculture import side, APHIS and Customs and Border Protection inspect the ~80% of cut flowers that arrive from abroad (mostly through Miami) [15].
- State nursery licensing. Every state runs its own registration, inspection, and phytosanitary-certificate program; this is a major reason the industry stays regional and "can't ship everywhere" [14].
- Pesticides and worker safety. The Environmental Protection Agency (EPA) regulates crop-protection chemicals under FIFRA (the Federal Insecticide, Fungicide, and Rodenticide Act) and administers the agricultural Worker Protection Standard (WPS); neonicotinoid insecticides face ongoing pollinator scrutiny. The Occupational Safety and Health Administration (OSHA) governs machinery, chemical, heat, and lifting hazards [16].
- Labor and immigration (the biggest regulatory swing factor for both). The workforce leans on the federal H-2A (agricultural, uncapped) and H-2B (non-agricultural, capped) guest-worker visas, administered by the Department of Labor (DOL). H-2A carries a mandated Adverse Effect Wage Rate that rises over time (roughly $19.97/hr in California and $16.23/hr in Florida in 2025) [17]. Availability, cost, and immigration-enforcement policy are perennial pressure points.
- Intellectual property. The Plant Variety Protection Act, plant patents, and trademarks protect the genetics and brands both children pay royalties on [18].
- Trade and tariffs (floriculture-tilted). Cut flowers long entered largely duty-free; a 2025 tariff shift (a threatened-then-withdrawn 25% Colombia tariff, followed by a ~10% global baseline that ended Andean duty-free treatment) raises import costs and, at the margin, improves domestic growers' relative position — a live policy wildcard in both directions, and a cost risk for anyone reliant on imported inputs or stock [19].
- Water, land, and invasive-species rules — water rights (especially in the West), nutrient-runoff and stormwater rules around container yards, zoning, and state invasive-plant bans that shrink what growers can legally sell.
8. Consolidation
Both children are consolidating at the top and fragmented at the bottom, driven by the same two forces: an aging owner base facing succession, and buyers (big boxes, national landscapers) that prefer fewer, larger, multi-region suppliers. Scale buys automation, freight reach, procurement leverage, and better terms with mass retailers.
- Nursery-side moves: Costa Farms (majority-owned by public Markel) acquiring Battlefield Farms (2024) and others [6]; Bailey Nurseries acquiring smaller growers; and Everde Growers — itself a roll-up of TreeTown USA, Hines, Village Nurseries, and Medallion Growers — before its 2025 restructuring (§9) [20].
- Floriculture-side moves: Metrolina Greenhouses merging with South Central Growers; the Hoffmann Family of Companies rolling up Smith Gardens, N.G. Heimos, and American Farms; and Bell Nursery (Central Garden & Pet) growing into the second-largest U.S. greenhouse footprint [3][8].
- Upstream genetics is concentrating too. Breeders/propagators — Ball Horticultural, Dümmen Orange, Syngenta Flowers (the latter two forming a joint venture) — are consolidating, raising the minimum scale a supplier needs and handing breeders royalty leverage over a fragmented grower base [3].
Buyer power is the shared constraint. A few mass merchants dictate assortment, price, timing, and inventory-risk terms (pay-by-scan) to thousands of growers. Differentiation therefore runs through plant genetics and branding — patented cultivars and branded programs carry royalties and pricing power that commodity plants don't. Barriers to entry are moderate but real: land and water (nursery), greenhouse capital and energy (floriculture), multi-year crops that tie up capital before first revenue, regional distribution relationships, and the automation increasingly needed to survive labor costs. Local and specialty growers stay relevant where climate adaptation, unique varieties, short-haul delivery, or personal service beat national scale.
9. Risks
Most risks are shared across both children; a few are child-specific.
- Weather and climate — the dominant operating risk for both. Drought, freeze, hurricane, and wildfire can wipe out crops; for floriculture a single cold, wet, or short spring can erase a year's profit.
- Biological risk and quarantine. A pest or disease outbreak can destroy stock and, via APHIS quarantine, sever access to entire state markets [14].
- Cyclicality, rates, and leverage (nursery-tilted). Demand rides housing and discretionary spending; the long, debt-funded working-capital cycle makes growers doubly rate-sensitive. The cautionary tale is Everde Growers — one of the largest woody-stock producers (~6,700 acres) — which filed for Chapter 11 bankruptcy in February 2025 after drought then wet weather, a failed refinancing, and interest costs that more than doubled on ~$207 million of debt; it was sold to an insider-controlled entity for ~$131.7 million within 88 days [20]. Weather + leverage + rate shock, in one case.
- Import competition (floriculture-specific). ~80% of cut flowers are imported (Colombia and Ecuador dominate); a stronger dollar or new low-cost supply undercuts domestic cut flowers, while tariff whiplash raises input costs [3][19].
- Labor. Availability and cost of seasonal labor, dependence on H-2A/H-2B, worker-safety obligations, and immigration-policy swings hit the biggest cost line directly [17].
- Energy (floriculture-tilted). Greenhouse heating and cooling are major, volatile inputs.
- Input-cost inflation. Containers, growing media, fertilizer, and fuel rose 39–54% since 2019 and may not be fully passable to price [1].
- Retailer/channel concentration. Margin pressure, markdowns, and pay-by-scan risk from a few big-box buyers; over-reliance on one retailer is a classic single point of failure.
- Perishability and timing mismatch. Unsold or damaged plants have little recovery value; because crops are committed ahead (years for nursery, a season for floriculture), a grower can plant into strength and harvest into weakness.
- Private-market diligence risk. Family succession, opaque financials, and thin governance complicate underwriting; the few public names (notably TULP) carry company-specific liquidity, leverage, and concentration risk.
- Data risk. As flagged in §3, there is no clean, complete NAICS 11142 denominator, so industry-size and market-share claims are easy to overstate.
10. How to invest and the outlook
Public-market routes (all indirect — no scaled pure-play grower to buy on either side):
- Closest to a grower: Markel Group (MKL), which owns a majority of Costa Farms [6]; Bloomia Holdings (TULP), a micro-cap tulip grower [7]; and Central Garden & Pet (CENT/CENTA), which owns Bell Nursery [8]. Each is a thin or diluted window.
- Inputs/brands: Scotts Miracle-Gro (SMG) [11], Central Garden & Pet (CENT/CENTA) [8].
- Distribution/channel: SiteOne Landscape Supply (SITE) [9].
- Services/demand: BrightView Holdings (BV) [10]; 1-800-Flowers (FLWS) for floral gifting [12].
- Retail channel: Home Depot (HD), Lowe's (LOW), Walmart (WMT) — the buyers that set spring volumes [1].
Private-market routes (where the industry actually lives — the real story on both sides):
- Direct ownership/operation of a nursery, sod farm, or greenhouse operation (or the underlying farmland/greenhouse real estate); growth capital, private credit, equipment finance, or plant-genetics stakes.
- PE roll-ups and search-fund acquisitions of regional growers — the aging-owner succession wave is the central private thesis on both sides. The counter-lesson is Everde: scale plus leverage plus weather can still end in bankruptcy [20], so underwriting must respect the biological and working-capital intensity.
Due-diligence checklist for a private deal (both children): product and customer mix; sell-through, crop loss/shrink, and inventory aging; pricing power and retailer concentration; labor, water, energy, and freight costs; crop-cycle duration and cash conversion; greenhouse/field age, automation, and irrigation; plant patents/trademarks/licensing and brand strength; disease, quarantine, insurance, and regulatory history; acquisition quality; and valuation against mid-cycle, not peak-season, earnings — the replacement cost of productive land or greenhouse assets, not headline spring revenue.
Outlook (forward-looking judgment). Reported 2024 results looked strong in nominal terms (total horticultural sales up ~33% since 2019 [1]), but much of that is inflation — expenses climbed nearly as fast — so real margin growth is thinner than the headline. The two children diverge on trajectory: the nursery half is growing faster (nursery stock +17% since 2019, gated near-term by interest rates and housing), while floriculture is a low-growth, margin-pressured business where operating efficiency and retailer relationships — not top-line expansion — separate winners from exits. Structurally, expect the same forces on both sides: continued gradual consolidation as owners retire, more automation to blunt labor costs, plant genetics and branding as the durable margin lever, and rising weather/climate volatility as the biggest source of year-to-year earnings risk. The strongest businesses in either child will combine high sell-through, low shrink, diverse customers, disciplined capital spending, and defensible genetics or distribution; the weakest will be exposed to one retailer, one region, one crop cycle, or heavily leveraged land and greenhouse assets. For most investors this remains a private-markets, operator's industry — hard to touch cleanly from a public brokerage account, and best owned by those who can live with living inventory.
Sources
- USDA National Agricultural Statistics Service (NASS), "Horticulture Highlights: Results from the 2024 Census of Horticultural Specialties" (ACH22-27), February 2026 — $18.3B / 23,060 operations; nursery-stock and channel breakdowns; ownership mix; labor and cost stack; geography; scale distribution. https://www.nass.usda.gov/Publications/Highlights/2026/HorticulturalSpecialties2024.pdf
- USDA NASS, "Floriculture Crops 2024 Summary," 2026 — $6.71B total floriculture sales; 11,262 producers; 969M sq ft; top states. https://www.nass.usda.gov/Publications/Todays_Reports/reports/floran26.pdf
- USDA Economic Research Service and industry sources on cut-flower imports (~80% imported; domestic revival) and private-grower consolidation (Greenhouse Grower "2026 Top 100 Growers"; Costa/Battlefield; Metrolina/South Central; Hoffmann; Ball/Dümmen Orange/Syngenta Flowers). https://www.ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=106472; https://www.greenhousegrower.com/management/greenhouse-growers-the-2026-top-100-growers/
- U.S. Census Bureau, North American Industry Classification System (NAICS) 2022 — 111421, 111422, and 11142 scope/exclusions; County Business Patterns and Nonemployer Statistics scope (crop production and NAICS 111 excluded). https://www.census.gov/naics/?input=11142&year=2022
- Hall, Hodges, Palma, et al., "Economic Contributions of the Green Industry in the United States in 2018," Ellison Chair, Texas A&M University, 2020 — ~$159.6B direct output; ~1.6M direct jobs across the production-plus-retail-plus-services value chain. https://ellisonchair.tamu.edu/files/2020/11/Green-Industry-Economic-Contributions-Report.pdf
- Markel Corporation / Markel Group, "Markel Announces Investment in Costa Farms" (2017) and 2025 Form 10-K (SEC) — ~81% majority stake via Markel Ventures; Costa Battlefield acquisition (2024). https://www.markel.com/about-us/news-and-press/markel-announces-investment-in-costa-farms-7781
- U.S. Securities and Exchange Commission (SEC), Bloomia Holdings, Inc. (Nasdaq: TULP), Form 10-Q, 2026 — hydroponic fresh-cut tulip grower (~90M stems/yr). https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000875355&type=10-Q
- Central Garden & Pet Company (Nasdaq: CENT/CENTA), Form 10-K and "Central Garden & Pet Acquires Bell Nursery" — Garden segment; Bell Nursery greenhouse footprint. https://ir.central.com/
- SiteOne Landscape Supply (NYSE: SITE), 2025 Form 10-K (SEC) — largest distributor of green goods and landscape supply. https://www.sec.gov/Archives/edgar/data/1650729/000165072926000005/site-20251228.htm
- BrightView Holdings (NYSE: BV), 2025 Form 10-K (SEC) — largest U.S. commercial landscaper. https://www.sec.gov/Archives/edgar/data/1734713/000119312525288109/bv-20250930.htm
- The Scotts Miracle-Gro Company (NYSE: SMG), 2025 Form 10-K (SEC) — consumer lawn-and-garden inputs. https://www.sec.gov/Archives/edgar/data/825542/000082554225000022/smg-20250930.htm
- 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), Form 10-K, FY ended June 29, 2025 (SEC) — floral e-commerce / gifting. https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001084869&type=10-K
- University of Georgia CAES Field Report, "2026 Green Industry Outlook," and Farm Credit East, "2026 Outlook for the Green Industry." https://fieldreport.caes.uga.edu/publications/AP130-4-12/2026-green-industry-forecast/
- USDA Animal and Plant Health Inspection Service (APHIS), Plant Protection and Quarantine programs under the Plant Protection Act of 2000 (spotted lanternfly and related quarantines). https://www.aphis.usda.gov/plant-pests-diseases/slf
- USDA APHIS, "How To Import Plants and Plant Products into the United States" (import inspection; Miami port of entry). https://www.aphis.usda.gov/plant-imports/how-to-import
- U.S. Environmental Protection Agency, "Agricultural Worker Protection Standard (WPS)" / FIFRA; Occupational Safety and Health Administration (OSHA), "Agricultural Operations — Hazards and Controls." https://www.epa.gov/pesticide-worker-safety/agricultural-worker-protection-standard-wps
- University of Florida IFAS Extension, "H-2A Workers in Demand in the Ornamental Horticulture Industry" (FE1141), and U.S. Department of Labor, "H-2A Temporary Agricultural Program" (Adverse Effect Wage Rate). https://ask.ifas.ufl.edu/publication/FE1141; https://www.dol.gov/agencies/eta/foreign-labor/programs/h-2a
- USDA Agricultural Marketing Service, "Plant Variety Protection," and U.S. plant-patent/trademark protections. https://www.ams.usda.gov/services/plant-variety-protection
- CNBC, "Trump Colombia tariffs: coffee, crude oil and cut flowers could see higher prices," Jan 2025, and Florists' Review coverage of the 2025 tariff shift on Andean flowers. https://www.cnbc.com/2025/01/26/trump-colombia-tariffs-coffee-crude-oil-and-cut-flowers-could-see-higher-prices.html
- Nursery Management / Greenhouse Grower (GIE Media), "Everde Growers files for Chapter 11 bankruptcy" (Feb. 24, 2025) and follow-up coverage — ~6,700 acres; ~$207M debt; ~$131.7M sale. https://www.nurserymag.com/news/everde-growers-files-bankruptcy-treetown-usa-texas/