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Industry Primers

Bottom-up NAICS industry primers written for both public-market and private investors. Leaf industries are researched from the ground up; every group, subsector, and sector above them reads as a contrast across the industries beneath it.

2122 industries · 24 sectors · NAICS 2022

Researched with AI assistance from official U.S. statistics and independent sources, with citations on every page. Figures are not individually verified against pinned evidence — primers marked Evidence-verified are. Industry research, not investment advice. Methodology.

National industryNAICS 111339Agriculture, Forestry, Fishing and Hunting

Other Noncitrus Fruit Farming (U.S.) — NAICS 111339

An investor's primer. Relevant to both public-market and private investors.


1. Overview

NAICS 111339 — "Other Noncitrus Fruit Farming" — is the U.S. farm industry that grows the tree and vine fruits that lack their own code: peaches, nectarines, sweet and tart cherries, pears, plums, prunes, apricots, avocados, olives, dates, figs, kiwifruit, pomegranates, and the small U.S. tropical crop (pineapple, papaya, banana, and coffee grown mostly in Hawaii). (NAICS is the North American Industry Classification System, the government's standard set of industry codes.[1]) In plain terms, this is the "everything-else orchard" of American fruit — the stone fruit, the pears, and the specialty subtropical crops — after apples, grapes, and berries are carved out into their own industries.

Why it matters to an owner or investor: this is a producer / commodity-cycle business, not a growth-software story. Growers plant a long-lived orchard, wait years for it to bear, then live and die on yield per acre × price per pound — both of which swing hard with weather, water, labor, and global supply. It is capital-intensive, labor-heavy, biologically cyclical, and largely private, but it sits underneath resilient consumer demand (the avocado boom being the clearest example) and it carries a real-asset kicker: the farmland itself.

Public vs. private ways in. There is no pure-play public "U.S. peach farmer." The listed names are global fresh-produce sourcers and distributors weighted toward avocado and tropical fruit (Mission Produce, Fresh Del Monte, Dole), plus a partial avocado grower (Limoneira). The domestic orchard base — the actual peach, cherry, pear, plum, date, and olive farms — is overwhelmingly private family operations and grower cooperatives. A third route is farmland ownership: publicly traded farmland REITs and private farmland funds own orchards and lease them to operators. No listed company cleanly isolates U.S. NAICS 111339 revenue, so all public exposure is a proxy.


2. What it is, and what it excludes

Scope. Establishments primarily engaged in growing noncitrus fruits except apples, grapes, and berries, and except mixed fruit-and-tree-nut farms.[1] NAICS is an establishment classification, not an investment category, and a diversified farm is generally classified by its dominant crop family — so the code captures farms, not products. Its catch-all nature is the whole point: it bundles unlike crops (a Georgia peach orchard, a Washington cherry block, a California avocado grove, a Coachella date garden, an olive-oil orchard) into one statistical bucket. NAICS also generally ends at the farm gate, so packing, artificial drying, and further processing typically fall under different (manufacturing) codes.[1]

What it explicitly excludes — and the adjacent codes:

  • Apple Orchards → NAICS 111331
  • Grape Vineyards (incl. raisins) → NAICS 111332
  • Strawberry Farming → NAICS 111333
  • Berry, except strawberry (blueberries, cranberries, raspberries) → NAICS 111334
  • Tree Nut Farming (almonds, walnuts, pistachios) → NAICS 111335
  • Fruit-and-tree-nut combination farms → NAICS 111336
  • Citrus (oranges, lemons, limes, grapefruit) → NAICS 111310 / 111320
  • Melons → vegetable and melon farming
  • Artificially dried fruit → food manufacturing, not farming[1]

This matters for sizing: the big "noncitrus fruit" headline crops you usually see (grapes, apples, strawberries) sit in other codes. 111339 is the remainder.

Ownership mix. Predominantly private, and heavily concentrated by geography and crop:

  • Thousands of family-owned orchards, most small, plus a tier of large professional growers. As a national proxy (not a 111339 figure), USDA reports that family farms were about 97% of all U.S. farms in 2024; small family farms alone were about 86% of farms but generated only ~17% of production value — a reminder that a few large operations produce most of the output.[14]
  • Grower cooperatives and marketing groups that pack, brand, and sell members' fruit (e.g., Sunsweet for dried plums/prunes; Bard Valley Natural Delights for Medjool dates).
  • A handful of large private agribusinesses (e.g., The Wonderful Company for POM pomegranates; olive processors such as Bell-Carter Foods, Musco Family Olive Co., and California Olive Ranch; Northwest shippers such as Stemilt, Rainier Fruit, and Domex Superfresh Growers).
  • A small publicly listed / institutionally owned layer (Sections 4 and 10).

(USDA is the U.S. Department of Agriculture, the federal department that tracks farm production.)


3. How big it is

Our one authoritative NAICS-specific federal figure. The single ground-truth statistic tied directly to code 111339 is the SBA small-business size standard: $3.5 million in average annual receipts (SBA is the U.S. Small Business Administration; the size standard is the receipts ceiling below which a firm counts as "small" for federal programs).[2] This is a classification threshold, not a measure of the industry's revenue, output, or company value — but it confirms the federal government treats the typical operator here as a small business.

Why there is no clean "111339 total." Standard federal business datasets largely miss this industry. The Census Bureau's Economic Census and its Nonemployer Statistics program both exclude crop production (NAICS 111) outright, and the Bureau of Labor Statistics' QCEW (Quarterly Census of Employment and Wages) covers only about half of U.S. agricultural employment and excludes proprietors, unincorporated self-employed workers, and unpaid family labor.[8][9][10] So the usual "number of firms / employees / payroll" tables are sparse or absent for 111339. The better population count is USDA's Census of Agriculture, which counts farms rather than employer establishments — but it does not publish a clean aggregate matching this exact code.

Production context (approximate, and larger than the code). USDA's National Agricultural Statistics Service (NASS) reported about $18.9 billion in value of utilized production for its 21 tracked noncitrus fruit crops in 2024, up ~5% year over year, on roughly 15.9 million tons and about 1.90 million bearing acres.[3] But most of that value is grapes (~$6.2B), strawberries (~$4B), and apples (~$2.9B) — crops that sit in other NAICS codes and are not in 111339.[3][4] Stripping those out, the crops that actually fall inside 111339 had roughly these 2024 farm-gate values: peaches ~$926M, sweet cherries ~$814M, avocados ~$537M, pears ~$301M, dates ~$279M — the five largest alone near $2.9 billion, before adding tart cherries, plums/prunes, apricots, nectarines, olives, figs, kiwifruit, and the Hawaiian tropical crops.[3][4] That puts the code's farm-gate value in the low-single-digit billions of dollars a year — an approximation, because USDA does not publish a single "111339" number and crop tables don't map one-to-one to the code.

Geography is concentrated. California leads peaches and dominates avocados (~90% of U.S. production), olives (nearly all U.S. olive oil), and dates (~80% of U.S. output). Washington and the Pacific Northwest lead sweet cherries; Oregon and Washington lead pears.[3][4]

Two undercount caveats. First, because the industry is dominated by small and family operators — many with little or no hired payroll — employer-based business counts understate it. Second, a large share of the noncitrus fruit Americans actually eat (avocados, bananas, pineapples) is imported, so U.S. farm-gate value understates the size of the category as consumers experience it.


4. The investable universe

There is no pure-play, publicly traded U.S. peach / cherry / pear / plum orchard company. Public exposure runs mostly through global fresh-produce companies whose growing is spread across the Americas and whose real business is sourcing, ripening, branding, and distribution as much as farming. Treat every ticker below as an imperfect proxy.

Company Ticker ~Scale (revenue) Exposure to this code
Dole plc NYSE: DOLE ~$8.5B (2024)[27] Bananas, pineapples, diversified fresh; supply blends owned farms, leases, and independent growers, mostly outside the U.S.
Fresh Del Monte Produce NYSE: FDP ~$4.3B (2024)[26] Pineapples, avocados, bananas, fresh-cut; company-controlled farms grew ~47% of its bananas and ~81% of its fresh pineapples in 2025, mostly abroad
Mission Produce NASDAQ: AVO ~$1.2B (FY2024)[28] Fresh Hass avocados and mangos (owns orchards in CA + Peru; sources globally). Acquired Calavo (below) in 2026
Limoneira NASDAQ: LMNR ~$192M (FY2024)[25] Primarily lemons (citrus); fast-growing avocado line (~$25M avocado sales FY2024) plus a large California farmland base
Calavo Growers (was NASDAQ: CVGW) Avocados + guacamole/prepared. Acquired by Mission Produce (~$430M), closed May 28, 2026 — no longer independent[24]
Maui Land & Pineapple NYSE: MLP Historical pineapple grower; today essentially a Hawaii real-estate company — not a fruit-farming play[35]

(NYSE and NASDAQ are the two main U.S. stock exchanges. FY = fiscal year, a company's own 12-month reporting period.)

Farmland route (real assets, not operators). Publicly traded farmland REITs (Real Estate Investment Trusts — companies that own income property and pass most profits to shareholders) own orchards and lease them to farmers:

  • Gladstone Land (NASDAQ: LAND) — ~140+ farms / ~99,000 acres, including permanent-crop orchards (cherries, figs, olives, plus nuts and wine grapes), leased mostly on triple-net terms, and holding banked California water.[29]
  • Farmland Partners (NYSE: FPI) — tens of thousands of acres with a meaningful specialty-crop share, including tree nuts, citrus, and avocados.[29]

Private / other major owners (the core of the domestic industry, not directly investable in public markets):

  • The Wonderful Company / POM Wonderful (pomegranates), controlled by Stewart and Lynda Resnick; an integrated business that grows and harvests the fruit it sells.[30]
  • Oasis Date — a large private Medjool-date grower/processor across Southern California and Arizona, reporting 5,000+ farmed acres.[31]
  • Stemilt Growers (family-owned; cherries and stone fruit alongside excluded apples/pears)[32]; Gebbers Farms (family-owned Washington; cherries plus excluded apples/pears)[33]; HMC Farms (peaches, plums, nectarines)[34]; plus Rainier Fruit, Domex Superfresh Growers, and Naumes in the Northwest.
  • Cooperatives and marketers: Sunsweet Growers (dried plums/prunes); Bard Valley Natural Delights (dates); olive processors Bell-Carter Foods, Musco Family Olive Co., and California Olive Ranch.
  • Global banana/pineapple marketers Chiquita (CHL Group)[36] and Fyffes (a Sumitomo Corporation subsidiary)[37] appear in the category but source their fruit almost entirely outside the U.S.

5. How the money works

Fruit farming is a perennial-crop, price-taker business. A grower's revenue can be simplified as:

bearing acreage (or tree count) × yield per acre × packout × realized price − production, harvest, packing, and overhead costs.

"Packout" is the share of harvested fruit that meets saleable specification — the fruit that is the right size, color, firmness, maturity, and food-safety status to reach a premium channel. It often matters more than raw field yield, because a big crop that grades poorly earns little.

Big upfront capital, then a wait. You don't harvest the year you plant. An orchard must be established — land prep, trees or vines, trellis and irrigation, and several years of care before it bears commercially. Establishment can run well into five figures per acre (UC studies put avocado and other California orchards in the ~$10,000–$25,000+/acre range over the development years), and many crops need 3–7 years to reach full bearing.[15] That is patient capital: money is tied up for years before the first meaningful cash comes back.

Then the annual grind: yield × price, minus heavy labor.

  • Revenue = yield × packout × price. All three are volatile. Fresh-market fruit is graded on size, color, and quality; processing fruit (canning peaches, dried plums, olive oil, juice) is lower-priced but often sold under contract.
  • Labor is the dominant variable cost. Fresh fruit is largely hand-picked and hand-thinned. USDA's Economic Research Service (ERS) reports that wages, salaries, and contract labor were about 40% of production expenses for fruit and tree-nut farms in 2022 — versus 12% for all farms, the highest labor share of any farm type.[11] Wages are pushed up by the H-2A guest-worker program (a federal visa for temporary farm labor), whose mandated base wage commonly runs in the high-teens of dollars per hour, plus required housing and transportation.[16]
  • Water is a make-or-break input, and its price varies enormously by location — from a couple hundred dollars per acre-foot in some California districts to well over $1,000/acre-foot in coastal Southern California, which is why avocado acreage has migrated toward cheaper-water areas.[15]

Why margins swing so much. Production is weather- and cycle-driven, and some crops (avocados, olives) alternate-bear — a heavy year followed by a light one. Small supply changes move price a lot, and because orchards are perishable and biologically cyclical (not business-cycle driven), a large crop can crater prices while a poor crop raises prices but leaves less to sell. Owners are mostly price-takers.

How owners actually improve returns:

  1. Get into the premium tier — fresh over processed, organic over conventional, branded/club varieties over commodity grades.
  2. Scale and mechanize to spread fixed costs and blunt labor inflation.
  3. Secure cheap, reliable water and productive land.
  4. Sell through a cooperative or shipper that pools fruit, markets it, and returns a net "pool price" — smoothing marketing but not eliminating price risk.
  5. Ride the land. A large part of long-run total return is appreciation of the orchard land itself — exactly what farmland REITs and farmland funds monetize.

6. What drives demand

  • Year-round availability, filled by imports. Americans now expect fresh stone fruit and avocados in every season. ERS reports fresh-fruit imports rose from about 50% of U.S. fresh-fruit availability in 2007 to 59% in 2023.[12] Counter-season supply from Mexico, Chile, and Peru both expands the category and competes with domestic growers.
  • Health and "good fats." The clearest structural winner is the avocado: U.S. per-capita consumption has multiplied over two decades (guacamole, avocado toast), and its farm-gate value can swing sharply year to year on volume and price.[3][5] Olive-oil demand is likewise rising on health positioning, which is why California olive acreage has shifted from canning toward oil.[6]
  • Fresh and convenient over processed. Consumers keep moving toward fresh and prepared fruit (fresh-cut, snacks, juice); long-shelf-life canned lines (peaches, fruit cocktail) are in secular decline, pressuring growers tied to canneries.
  • A real headroom story, but a mixed one. ERS research finds roughly 80% of Americans eat less fruit than dietary guidelines recommend — a potential demand opportunity — yet total U.S. fruit availability has actually declined over the long term even as some categories (avocados, specialty crops) grew.[13] So the tailwind is real but uneven across crops.
  • Export markets. Northwest sweet cherries and pears depend heavily on exports (notably Asia), so foreign demand and tariffs swing grower prices materially.
  • Niche and premium demand. Medjool dates, heirloom and proprietary varieties, and organic command price premiums and have driven acreage growth in places like the Coachella Valley.[7]

7. Regulation

  • Food safety — FDA / FSMA. The FDA (Food and Drug Administration) enforces the FSMA (Food Safety Modernization Act) Produce Safety Rule, which sets on-farm standards for agricultural water, worker hygiene, and contamination control; requirements vary by farm size, activity, and exemption.[18] FSMA's separate Food Traceability Rule adds recordkeeping for foods on the Food Traceability List (including fresh-cut fruit and some fresh fruits); Congress directed FDA not to enforce it before July 20, 2028.[19]
  • Plant health / imports — USDA APHIS. The Animal and Plant Health Inspection Service sets phytosanitary (plant-health) rules governing which fruits can be imported from where, and under what permits and treatments — a two-way lever that both protects and pressures domestic growers.[20]
  • Pesticides — EPA. The EPA (Environmental Protection Agency) registers crop-protection chemicals and sets residue tolerances under the Federal Insecticide, Fungicide, and Rodenticide Act and the Federal Food, Drug, and Cosmetic Act; exporters must also meet foreign MRLs (Maximum Residue Limits), a recurring trade friction.[21]
  • Labor — DOL H-2A. The Department of Labor's H-2A program lets growers hire temporary foreign workers when they face seasonal shortages, subject to wage, housing, transportation, and recruitment rules, and sets a rising AEWR (Adverse Effect Wage Rate, the mandated minimum farm wage). State rules can go further — California's agricultural minimum wage and overtime add cost.[17]
  • Fair-dealing — USDA AMS / PACA. The USDA Agricultural Marketing Service (AMS) administers the PACA (Perishable Agricultural Commodities Act), which licenses produce buyers, shippers, and brokers and enforces fair dealing.[23] AMS also runs federal marketing orders covering, at various times, California peaches and nectarines, pears, olives, dates, and tart cherries — funding promotion and research, setting grade/size standards, and (for tart cherries) sometimes imposing volume controls that hold fruit off the market in big-crop years.[22]
  • Water. State water rights govern surface supply, and California's SGMA (Sustainable Groundwater Management Act) is progressively capping groundwater pumping, reshaping where orchards can be planted and stay viable.
  • State law can bind as hard as federal. Water rights, farm-labor rules, pesticide requirements, land-use restrictions, and environmental permits often matter as much as anything in Washington.

8. Competitive dynamics & consolidation

  • Fragmented farms, concentrated marketing. Growing is spread across thousands of orchards, but packing, cooling, branding, and selling are concentrated in a smaller set of cooperatives and large shippers who control the route to retail. Durable advantage tends to come from packing/cold-chain assets, differentiated or high-yielding varieties, reliable water and labor, food-safety systems, and long-term retail/foodservice relationships — not acreage alone.
  • Import-integrated majors. The big listed players (Dole, Fresh Del Monte, Mission Produce) win by blending domestic + imported supply into a year-round program, and by pairing owned farms with independent growers to keep supply flexible without owning every acre.[26][27] Their edge is logistics, ripening, and distribution.
  • Active consolidation in avocados and branded categories. The 2026 Mission Produce–Calavo merger (~$430M) folded two of the largest U.S. avocado marketers together; POM Wonderful has bulked up its pomegranate platform through acquisitions.[24][30] Consolidation is most visible in packing, marketing, and branded lines — less so across the whole farm base.
  • Acreage is reshuffling, not uniformly growing. Some segments are shrinking (California cling/canning peaches and pears, as canned demand fades and costs rise), while others expand (avocados where water is affordable, dates, and olives grown for oil).[6][7]
  • Cost pressure culls the small. Rising labor and water costs squeeze smaller specialty-crop growers, accelerating consolidation toward larger, mechanized operators.[16]

9. Risks

  • Weather and climate. Frost during bloom, spring hail, extreme heat, and drought can wipe out a season. Stone fruit and cherries need enough winter chill hours; warming winters threaten yields in warmer districts. Wildfire smoke can taint fruit.
  • Water scarcity and cost. The single biggest structural risk in California — SGMA groundwater cuts and high water prices can strand otherwise-productive orchards.[15]
  • Labor. Availability and cost of hand-harvest labor, H-2A wage inflation, and immigration-enforcement shocks. With labor near 40% of production cost, wage moves hit margins directly.[11][16]
  • Price volatility / oversupply. Alternate bearing and synchronized big crops can collapse prices in a single year, and perishability turns excess supply into distressed pricing fast.
  • Perishability and logistics. Fresh fruit is fragile and time-sensitive; a cold-chain or shipping failure destroys value quickly.
  • Trade and tariffs. Export-dependent cherries and pears are exposed to retaliatory tariffs and market-access disputes; import surges (e.g., Mexican avocados) pressure domestic prices.
  • Long lead times. Because orchards take years to establish, growers can't respond quickly to price signals — today's high prices trigger plantings that flood the market years later.
  • Food safety and brand. Contamination, pesticide-residue issues, recalls, or traceability failures can erase a season's margin and damage a brand.
  • Buyer concentration. Growers often depend on a few large retailers, shippers, or processors.
  • Capital intensity and leverage. Orchards and packing assets require money up front before revenue; fixed debt service becomes dangerous when a poor crop and weak prices hit together.
  • Information risk. Because conventional business statistics omit much crop production, market size, competitor share, and private-company valuation are genuinely hard to verify.[8][9][10]

10. How to invest, and the outlook

Public-market routes (with honest caveats).

  • Avocado / tropical distributor-growers: Mission Produce (AVO) — now the largest U.S. avocado platform after absorbing Calavo — is the closest listed thing to a "grower," though most volume is sourced globally, not from U.S. 111339 farms.[24][28] Fresh Del Monte (FDP) and Dole (DOLE) give diversified fresh-produce exposure (bananas, pineapples, avocados) but grow the bulk of their fruit abroad and are really global supply-chain businesses.[26][27] These trade on commodity price cycles, volumes, and freight, and pay modest or variable dividends. Limoneira (LMNR) is a partial play — a citrus company with a fast-growing avocado line and a valuable California land base.[25] Read every filing by commodity and geography, and separate farming from packing, distribution, prepared foods, and real estate.
  • Farmland exposure: Gladstone Land (LAND) and Farmland Partners (FPI) let public investors own orchard land (leased to operators) and collect rent plus land appreciation, with farmland-REIT dividend yields historically in roughly the 2.5–4% range.[29] This is the cleanest listed way to own the asset under this industry without taking direct crop-price risk.

(Current share prices, dividend yields, and valuation multiples move constantly — check them at the time of investment rather than treating any figure here as a fixed industry fact.)

Private routes.

  • Direct orchard / farmland ownership — buying producing orchards or bare land to plant, operator-run or leased out.
  • Operating-company equity, grower-packer/shipper platforms, and farmland funds — institutional managers (e.g., Nuveen/Westchester, Manulife/Hancock Agricultural Investment Group, UBS Farmland) assemble permanent-crop portfolios, generally for accredited or institutional investors.
  • Private credit and equipment finance, or crop-linked / revenue-share structures.
  • Grower cooperatives — membership vehicles for farmers, not outside investors.

Underwriting should verify title and water rights, bearing acreage, tree age and replant schedule, crop insurance, labor sourcing, packing agreements, buyer concentration, quality/packout standards, environmental liabilities, and downside debt capacity.

Near-term drivers to watch (forward-looking):

  1. Avocado demand vs. domestic water. U.S. avocado demand looks structurally strong, but domestic supply is capped by water and land economics — growth is likely to keep flowing to imports and branded distributors rather than to U.S. orchard acreage. Expect margin, not domestic volume, to be the story.
  2. Water policy (SGMA). How hard California enforces groundwater limits will decide which orchards survive and where new planting is even possible.
  3. Labor and immigration policy. The H-2A wage trajectory and enforcement are the swing factor for grower margins, and they favor scale, mechanization, and consolidation.
  4. Export access. Tariffs and phytosanitary rules for cherries and pears into Asia can make or break a Northwest season.
  5. Premiumization. The durable edge for domestic growers is organic, branded, club-variety, and specialty fruit (Medjool dates, premium olive oil) — where price is less of a race to the bottom.

Bottom line. NAICS 111339 is a real-asset, commodity-cycle farming industry with resilient underlying demand but thin, volatile grower margins and structural cost pressure from water and labor. The base case is a barbell: demand stays healthy for year-round, convenient, and differentiated fruit, while generic commodity farming stays margin-volatile. Public investors get exposure mainly through global fresh-produce distributors (avocado/tropical-weighted) or farmland REITs that own the orchards; the domestic growing base itself stays largely private. The strongest long-run economics accrue to operators and landowners with scale, scarce land and cheap water, reliable labor, strong packout, and a foothold in the premium tier — and the industry punishes small, water-short, commodity-grade orchards.


Sources

  1. U.S. Census Bureau. "North American Industry Classification System: 111339 Other Noncitrus Fruit Farming" (definition and exclusions), 2022. https://www.census.gov/naics/?details=111339&year=2022
  2. U.S. Small Business Administration. "Table of Size Standards" (2023 — $3.5M average annual receipts for NAICS 111339). https://www.sba.gov/document/support-table-size-standards
  3. USDA National Agricultural Statistics Service (NASS). "Noncitrus Fruits and Nuts 2024 Summary," May 2025. https://www.nass.usda.gov/Publications/Todays_Reports/reports/ncit0525.pdf
  4. Capital Press. "U.S. tree nuts, noncitrus fruits see sweet value gains in 2024," 2025. https://www.capitalpress.com/2025/05/08/u-s-tree-nuts-noncitrus-fruits-see-sweet-value-gains-in-2024/
  5. Agronometrics / USDA. "The 2024 California Avocado Harvest…," 2024. https://stories.agronometrics.com/agronometrics-in-charts-the-2024-california-avocado-harvest-may-be-the-smallest-since-2009-usda/
  6. USDA Economic Research Service. "California's olive processing industry shifts from canning to crushing," 2024. https://www.ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=108986
  7. The Ag Center. "California's Date Boom: How the Coachella Valley Became the Heart of Organic Growth," 2024/2025. https://www.theagcenternews.com/post/california-s-date-boom-how-the-coachella-valley-became-the-heart-of-organic-growth
  8. U.S. Census Bureau. "Nonemployer Statistics" (excludes crop production). https://www.census.gov/programs-surveys/nonemployer-statistics.html
  9. U.S. Census Bureau. "2022 Economic Census Methodology" (excludes crop production). https://www.census.gov/programs-surveys/economic-census/year/2022/technical-documentation/methodology.html
  10. U.S. Bureau of Labor Statistics. "Quarterly Census of Employment and Wages: Questions and Answers" (agricultural coverage). https://www.bls.gov/cew/questions-and-answers.htm
  11. USDA Economic Research Service. "Farm Labor" (wages/salaries/contract labor = 40% of fruit & tree-nut expenses in 2022 vs 12% all farms), 2025. https://www.ers.usda.gov/topics/farm-economy/farm-labor
  12. USDA Economic Research Service. "U.S. Fresh Fruit and Vegetable Supplies Continue to Rely on Imports" (50% in 2007 to 59% in 2023), 2025. https://www.ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=110713
  13. USDA Economic Research Service. "Peeling Open U.S. Fruit Consumption Trends," Feb 2025. https://www.ers.usda.gov/amber-waves/2025/february/peeling-open-us-fruit-consumption-trends
  14. USDA Economic Research Service. "Small Family Farms Accounted for 86% of U.S. Farms and Generated 17% of the Value of Production in 2024," 2026. https://www.ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=114161
  15. UC Agriculture & Natural Resources / UC Davis Cost Studies. "Costs of Orchard Establishment and Production — Avocados in California" (establishment cost; water cost by county), 2024. https://ucanr.edu/blog/topics-subtropics/article/costs-orchard-establishment-and-production-summary-avocados
  16. The Packer. "Rising Labor Costs Are Pushing Specialty Crop Growers Out of Business" (H-2A base wage; program growth), 2024. https://www.thepacker.com/news/rising-labor-costs-push-specialty-crop-growers-out-business
  17. U.S. Department of Labor. "H-2A Temporary Agricultural Program" (wages, housing, transportation; AEWR). https://www.dol.gov/agencies/eta/foreign-labor/programs/h-2a
  18. U.S. Food and Drug Administration. "FSMA Final Rule on Produce Safety." https://www.fda.gov/food/food-safety-modernization-act-fsma/fsma-final-rule-produce-safety
  19. U.S. Food and Drug Administration. "FSMA Final Rule on Requirements for Additional Traceability Records for Certain Foods" (Food Traceability List; enforcement date). https://www.fda.gov/food/food-safety-modernization-act-fsma/fsma-final-rule-requirements-additional-traceability-records-certain-foods
  20. USDA Animal and Plant Health Inspection Service (APHIS). "How To Import Plants and Plant Products into the United States" (phytosanitary requirements). https://www.aphis.usda.gov/plant-imports/how-to-import
  21. U.S. Environmental Protection Agency. "About Pesticide Tolerances" (FIFRA / FFDCA / FQPA). https://www.epa.gov/pesticide-tolerances/about-pesticide-tolerances
  22. USDA Agricultural Marketing Service. "Federal Marketing Orders — Fruits" (California peaches & nectarines, pears, olives, dates, tart cherries). https://www.ams.usda.gov/rules-regulations/moa/fruit
  23. USDA Agricultural Marketing Service. "PACA Licensing" (Perishable Agricultural Commodities Act). https://www.ams.usda.gov/rules-regulations/paca/licensing
  24. Food Dive. "Mission Produce buys avocado rival Calavo in deal worth $430M," 2026; and Mission Produce, "Mission Produce Completes Acquisition of Calavo Growers" (closed May 28, 2026). https://www.fooddive.com/news/mission-produce-buys-calavo-avocados/809742/
  25. FreshFruitPortal / Limoneira. "Limoneira Q4 & Full-Year Fiscal 2024 Results" (net revenue ~$191.5M; avocado sales ~$25.1M), 2024/2025. https://www.freshfruitportal.com/news/2025/12/24/limoneira-q4-results/
  26. Fresh Del Monte Produce. "Full-Year 2024 Financial Results" (~$4.3B net sales) and 2025 Form 10-K (company-controlled banana/pineapple supply). https://www.freshdelmonte.com/investor-relations/
  27. Dole plc. "Fourth Quarter and Full Year 2024 Financial Results" (~$8.5B revenue) and 2025 Form 10-K (owned/leased/independent-grower supply). https://www.businesswire.com/news/home/20250226327008/en/Dole-plc-Reports-Fourth-Quarter-and-Full-Year-2024-Financial-Results
  28. Mission Produce, Inc. Investor Relations / "About Us" (FY2024 ~$1.2B revenue; avocado & mango sourcing, farming, packing, distribution). https://investors.missionproduce.com/
  29. The Motley Fool. "Best Farmland REITs — Gladstone Land (LAND) and Farmland Partners (FPI)," 2026. https://www.fool.com/investing/stock-market/market-sectors/real-estate-investing/reit/farmland-reits/
  30. The Wonderful Company / POM Wonderful. "Who We Are" and "Tree to Table" (integrated pomegranate grower; acquisitions), 2026. https://www.wonderful.com/who-we-are/
  31. Oasis Date. "Oasis Date Launches as North America's Largest Date Grower and Processor" (5,000+ farmed acres), 2024. https://oasisdate.com/press/oasis-date-launches-as-north-americas-largest-date-grower-and-processor
  32. Stemilt Growers. "About Stemilt" (family-owned; cherries and stone fruit). https://core.stemilt.com/about-stemilt/
  33. Gebbers Farms. Company site (family-owned Washington; cherry production). https://gebbersfarms.com/
  34. HMC Farms. "About HMC Farms" (peaches, plums, nectarines). https://www.hmcfarms.com/about/
  35. Maui Land & Pineapple Company (historical pineapple grower; now Hawaii real estate). https://en.wikipedia.org/wiki/Maui_Land_%26_Pineapple_Company
  36. Chiquita (CHL Group). "Supply Chain" (global banana/pineapple marketing; farm exposure mostly outside U.S.), 2025. https://www.chiquita.com/supply-chain-2025/
  37. Sumitomo Corporation. "Global Expansion of Fresh Produce Business — Fyffes" (unlisted subsidiary; bananas/pineapples). https://www.sumitomocorp.com/en/jp/business/case/group/fyffes