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Industry Primers

Bottom-up NAICS industry primers written for both public-market and private investors. Leaf industries are researched from the ground up; every group, subsector, and sector above them reads as a contrast across the industries beneath it.

2122 industries · 24 sectors · NAICS 2022

Researched with AI assistance from official U.S. statistics and independent sources, with citations on every page. Figures are not individually verified against pinned evidence — primers marked Evidence-verified are. Industry research, not investment advice. Methodology.

IndustryNAICS 81222Other Services (except Public Administration)

Cemeteries and Crematories (U.S.) — Industry-Level Primer

NAICS 2022 code 81222. NAICS is the North American Industry Classification System, the U.S. government's standard for grouping businesses. This is a NAICS industry (the five-digit level), one step up from the six-digit national industry beneath it. It covers businesses that operate sites for the interment of human or animal remains and/or that cremate the dead — cemeteries, memorial parks and gardens, mausoleums, cremation-only providers (crematories), and pet cemeteries.


1. Overview

NAICS 81222 is a single-child pass-through: at the five-digit level it contains exactly one six-digit national industry — 812220, Cemeteries and Crematories — and nothing else. The two codes describe the same set of businesses; the five-digit "industry" and its lone six-digit "national industry" are effectively identical. Everything of substance lives in the child.

This short page does three things: it states this level's own federal figures, explains why 81222 equals 812220, and points you to the child primer for the full analysis. For the complete treatment — the investable universe, how the money works, demand drivers, regulation, consolidation, risks, and how to invest — read the 812220 primer.

The one-line takeaway carried up from the child: death care is one of the most stable, recession-resistant demand streams in the economy (about 3.07 million U.S. deaths in 2024),[1] but a slow-growing one, sold heavily on a prepaid ("preneed") basis, built on a fragmented base of thousands of small operators, and in the middle of a long-running consolidation and cremation-mix story.


2. What's inside — and why this level equals its one child

The child industries (there is only one):

Six-digit code Name Share of this level
812220 Cemeteries and Crematories 100%

Because 81222 has a single national industry beneath it, there is no aggregation to do — no sibling industries to blend, no mix to weigh. The scope, economics, and companies of 81222 are exactly those of 812220: cemeteries and cemetery associations, memorial parks and gardens, mausoleum operation, sale of burial plots and interment rights, standalone crematories, and pet cemeteries.[2]

What sits outside this level is the same as for the child: funeral homes and funeral services (NAICS 812210) are a separate, larger industry; the physical goods sold at cemeteries — caskets, vaults, monuments — are made in manufacturing codes; and preneed funeral insurance falls under insurance-carrier codes.[2] Many operators own both a funeral home and a cemetery, but the two are counted under different codes.


3. Size (this level's federal figures)

Our ground-truth federal statistics for NAICS 81222 — identical to the child, since they are the same businesses:

Metric Value Source
Business receipts (for-profit) $5.57 billion 2022 Economic Census[4]
Firms 3,656 2022 Economic Census[4]
Establishments 5,049 2023 County Business Patterns[5]
Paid employees 33,240 2023 County Business Patterns[5]
Annual payroll $1.74 billion 2023 County Business Patterns[5]
First-quarter payroll $426 million 2023 County Business Patterns[5]
SBA small-business size standard $25 million in annual receipts SBA size standards, 2023[6]

(SBA is the U.S. Small Business Administration; a business under the size standard qualifies as "small" for federal programs.)

Undercount caveat — read the figure correctly. The $5.57 billion counts only the commercial, for-profit cemetery-and-crematory slice, and even that is an employer-business figure (County Business Patterns covers establishments with paid employees, so it undercounts nonemployer and very small operators).[7] It leaves out most of the country's actual cemeteries: government sites (city, county, cemetery districts, and the federal Department of Veterans Affairs / Arlington systems), and religious, tribal, and nonprofit cemeteries (church, diocesan, fraternal, association-run).[3] It also excludes crematories operated inside funeral homes, which are counted under funeral services (812210). Treat this as an employer-business floor, not a full count of cemetery activity. For context, private research firms put the broader U.S. death-care market (funeral homes plus cemeteries plus products) at roughly $20–25 billion in annual services revenue — a non-federal estimate that varies widely by definition.[8]


4. Investable universe (where the value sits)

Because this level is a single child, value concentrates exactly where the child primer describes. In brief:

  • Public pure-plays are scarce. Essentially one large-cap operator, Service Corporation International (NYSE: SCI) — the largest funeral and cemetery operator in North America — and one small-cap operator, Carriage Services (NYSE: CSV). Matthews International (NASDAQ: MATW) offers product-side exposure (memorials and cremation equipment), not cemetery operation. There is no dedicated death-care ETF.[9][10][12][14]
  • Most of the industry is private: private-equity-backed roll-ups (Everstory Partners, Foundation Partners Group, NorthStar Memorial Group, and the now-private Park Lawn), thousands of independent family operators, plus a large non-commercial layer of municipal, religious, tribal, and veterans' cemeteries that never appears in a stock screen.[15][19][20][21]

See the 812220 primer, Section 4, for the full operator table and scale figures.


5. How the money works

Same model as the child. Cemeteries sell interment rights (land-like, develop-once-sell-many-times inventory), merchandise (vaults, markers, urns), and services (the "opening and closing" interment fee). Two features define the economics: preneed — selling and prepaying years before death, which builds a locked-in backlog and a large pool of trust money on which operators earn investment "float"; and perpetual (endowment) care trusts — a state-mandated share of each sale set aside permanently, with only the investment income spent on grounds upkeep.[22] Crematories are capital-light and utilization-driven, but earn far less revenue per case than a traditional burial — the central tension of the industry. Full detail in the child primer, Section 5.


6. Demand drivers

Unchanged from the child. The fundamental unit is mortality (~3.07 million U.S. deaths in 2024, rising as the population ages),[1] lifted by a multi-decade baby-boom demographic tailwind into roughly the 2040s.[23] The single biggest force reshaping the mix is the shift from burial to cremation — the National Funeral Directors Association (NFDA) projects a 63.4% cremation rate in 2025, rising toward ~82% by 2045 — which lowers revenue per case but opens new products (niches, columbaria, urns, cremation equipment).[24][20] Alternative dispositions (green burial, aquamation, human composting) grow at the margin.[21] See child Section 6.


7. Regulation

Same split as the child. The Federal Trade Commission's (FTC) Funeral Rule governs funeral providers selling both goods and services and generally does not apply to a standalone cemetery selling only plots, interment, and monuments — so most cemetery activity is regulated at the state level: cemetery and crematory licensing, plot-sale contract rules, and — most importantly — endowment/perpetual-care and preneed trust-funding requirements that vary widely by state.[22][18] Crematories also face state licensing, chain-of-custody, and environmental (air-emissions) permitting. Full detail in child Section 7.


8. Consolidation

Same dynamic as the child, and the numbers are this level's own. The base is fragmented — 3,656 firms across 5,049 establishments — with a moderately concentrated top:

Concentration (share of receipts) Value
Top 4 firms (CR4) suppressed
Top 8 firms (CR8) 39.7%
Top 20 firms (CR20) 47.5%
Top 50 firms (CR50) 56.8%
HHI suppressed

(CR8 = combined revenue share of the eight largest firms; HHI is the Herfindahl-Hirschman Index, a concentration measure. Both CR4 and HHI are suppressed by the Census Bureau and we do not state them.)[4] Roughly 40% of commercial receipts flow to the eight biggest firms, while nearly half the industry sits outside the top 50 — a classic roll-up setup. Consolidators (SCI, Carriage, Everstory, and PE-backed platforms) buy independents for scale in purchasing, preneed selling, and trust management, protected by unusually durable local moats (irreplaceable well-located land, local heritage, and a pre-committed preneed backlog). Antitrust bites locally — the FTC required divestitures of 53 funeral facilities and 38 cemeteries in the 2014 SCI/Stewart deal.[24] See child Section 8.


9. Risks

Same risks as the child: the cremation mix shift and alternative dispositions that lower revenue per case; trust and investment risk (endowment and preneed trusts exposed to markets and rates while obligations stay fixed); regulatory and reputational pressure on a sector widely seen as opaque and expensive; short-term mortality volatility; a one-time demographic plateau beyond roughly the 2040s; labor shortages among licensed staff; environmental and land liabilities; and consolidation execution risk. Full discussion in child Section 9.


10. How to invest, and outlook

Public: SCI is the large-cap, liquid proxy for the whole sector (dividend plus buybacks); CSV is a higher-beta small-cap bet on consolidation and preneed; MATW gives indirect, product-side exposure diluted by unrelated businesses. Two former public names — Park Lawn and StoneMor — have gone private, thinning the listed universe.[11][19] Private: direct ownership of a cemetery/funeral business (often SBA-financeable given the $25 million size standard),[6] or exposure through the PE roll-up platforms.

Outlook (forward-looking judgment). The demographic tailwind underpins volume and makes this one of the more defensive, recession-resistant places to be invested; the relentless drift to cremation caps revenue per case, so operator growth depends on preneed backlog, a shift toward cremation memorialization, and M&A. Net: a low-to-mid single-digit organic grower augmented by acquisitions, with unusually stable cash flows and durable local moats — attractive for income and defensiveness, not rapid growth.

Because 81222 equals its single child 812220, the full analysis — operator scale figures, unit economics, and the complete source detail — lives in the 812220 primer. Read it next.


Sources

Drawn from the child primer (812220); numbering matches that primer.

  1. Centers for Disease Control and Prevention, National Center for Health Statistics (CDC/NCHS), "Mortality in the United States, 2024" (NCHS Data Brief; National Vital Statistics System), 2025. https://www.cdc.gov/nchs/products/databriefs/db548.htm
  2. U.S. Census Bureau, "2022 NAICS Definition — 812220 Cemeteries and Crematories" (scope and cross-references), 2022. https://www.census.gov/naics/
  3. California Cemetery and Funeral Bureau, "Who We Are and What We Do" (religious, government, military, and tribal cemeteries fall outside private-cemetery licensing), 2026. https://www.cfb.ca.gov/about_us/who.shtml
  4. U.S. Census Bureau, 2022 Economic Census, Concentration of Largest Firms (receipts, firm count, CR8/CR20/CR50; CR4 and HHI suppressed), NAICS 812220, 2022. https://data.census.gov/table/ECNSIZE2022.EC2200SIZECONCEN
  5. U.S. Census Bureau, County Business Patterns 2023 (establishments, employment, annual and first-quarter payroll), NAICS 812220, 2025. https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html
  6. U.S. Small Business Administration, "Table of Size Standards," NAICS 812220 ($25 million), 2023. https://www.sba.gov/document/support-table-size-standards
  7. U.S. Census Bureau, "County Business Patterns Methodology" (employer-establishment coverage; nonemployer undercount), 2026. https://www.census.gov/programs-surveys/cbp/technical-documentation/methodology.html
  8. Grand View Research / Statista, "U.S. Funeral Homes / Death Care Services Market" estimates (third-party market research; figures vary by definition), 2025. https://www.grandviewresearch.com/industry-analysis/us-funeral-homes-market-report
  9. Service Corporation International, "Annual Report on Form 10-K for 2025," 2026. https://www.sec.gov/Archives/edgar/data/89089/000162828026007695/sci-20251231.htm
  10. Service Corporation International, "Fourth Quarter 2024 Financial Results and 2025 Guidance," 2025. https://investors.sci-corp.com/2025-02-12-SERVICE-CORPORATION-INTERNATIONAL-ANNOUNCES-FOURTH-QUARTER-2024-FINANCIAL-RESULTS-AND-PROVIDES-2025-GUIDANCE
  11. Service Corporation International, "Fourth Quarter 2025 Financial Results and 2026 Guidance," 2026. https://news.sci-corp.com/2026-02-11-SERVICE-CORPORATION-INTERNATIONAL-ANNOUNCES-FOURTH-QUARTER-2025-FINANCIAL-RESULTS-AND-PROVIDES-2026-GUIDANCE
  12. Carriage Services, "Annual Report on Form 10-K for 2025," 2026. https://www.sec.gov/Archives/edgar/data/1016281/000101628126000021/csv-20251231.htm
  13. Matthews International Corporation, "Memorialization" segment overview, 2025. https://www.matw.com/businesses/memorialization
  14. Everstory Partners, "StoneMor Inc. Changes Name to Everstory Partners," 2023. https://www.everstorypartners.com/everstory-name-change-from-stonemor
  15. Memorials.com, "Largest Funeral Home Companies in the U.S." (Park Lawn taken private in 2024), 2026. https://www.memorials.com/info/funeral-planning-guide/largest-funeral-home-companies
  16. Foundation Partners Group, "Foundation Partners Group Launches Next Chapter" (250+ locations across 21 states), 2025. https://foundationpartners.com/fpgnews/foundation-partners-group-launches-next-chapter-with-new-investment-new-ownership-and-bold-plan-for-growth/
  17. NorthStar Memorial Group, "Locations" (85+ locations across 12 states; privately held), 2026. https://www.nsmg.com/locations/
  18. MKSH (Markowitz, Fenelon & Bank), "How Important Are Perpetual Care Funds for Cemeteries?", 2023. https://mksh.com/how-important-are-perpetual-care-funds-for-cemeteries/
  19. U.S. Census Bureau, "Demographic Turning Points for the United States: Population Projections to 2060," 2020. https://www.census.gov/library/publications/2020/demo/p25-1144.html
  20. National Funeral Directors Association (NFDA), "2025 Cremation & Burial Report," 2025. https://nfda.org/news/media-center/nfda-news-releases/id/9786/nfda-releases-2025-cremation-burial-report-comprehensive-insights-to-guide-the-future-of-funeral-service
  21. Cremation Association of North America (CANA), Annual Statistics Report / analysis, 2024–2025. https://www.cremationassociation.org/
  22. US Funerals Online, "Human Composting as a New Death Care Alternative," 2026. https://us-funerals.com/human-composting-as-a-new-death-care-alternative-a-guide-to-nor/
  23. Federal Trade Commission, "Complying with the Funeral Rule" and Funeral Rule review materials, 2020–2025. https://www.ftc.gov/business-guidance/resources/complying-funeral-rule
  24. Federal Trade Commission, "Service Corporation International / Stewart Enterprises, Inc." (2014 consent order; divestiture of 53 funeral-service facilities and 38 cemeteries), 2014. https://www.ftc.gov/legal-library/browse/cases-proceedings/service-corporation-international-stewart-enterprises-inc-matter-timeline-item-2014-05-12