Offices of Notaries (U.S.) — NAICS 541120
An investor's primer for a general audience — relevant to both public-market and private investors. Figures are the most recent available; forward-looking statements are labeled as judgments, not facts.
1. Overview
A notary public is a state-appointed official who verifies a signer's identity, confirms they are signing willingly, witnesses signatures, and administers oaths — so that a document can be trusted later. It is the person who stamps and seals your mortgage papers, power of attorney, or car title. Notarization is one of the oldest and most fragmented service functions in the economy: cheap per transaction, required almost everywhere, and performed by roughly 4.4 million commissioned notaries across the United States [5].
The honest headline is that "offices of notaries" is barely an industry in the corporate sense. A single notarial act is a price-capped, low-margin commodity, and the people who perform it are overwhelmingly sole proprietors or employees doing it on the side (bank tellers, shipping-store clerks, law-firm and hospital staff, government workers). There is no pure-play public company whose main business is notarization.
Where money and investment activity actually concentrate is one layer up: loan-signing and mobile-notary services tied to real-estate closings, and the technology platforms racing to move notarization online — remote online notarization (RON). That layer is venture-backed and consolidating, and it is the part of this space a public- or private-market investor can realistically touch (Sections 4 and 10).
- Public-market route: indirect only — e-signature, title-insurance, and mortgage-technology firms that bundle notarization (DocuSign; title insurers such as Stewart, First American, Fidelity National Financial; mortgage-tech platforms like Blend, Rocket/Amrock, and Intercontinental Exchange).
- Private-market route: venture-stage RON and digital-closing platforms (Proof/Notarize, Snapdocs, OneNotary, Stavvy), plus the operator path of building a mobile-notary or signing-service business.
Editor's judgment: the strongest long-term economics are more likely to accrue to compliance, workflow integration, enterprise distribution, and notary-network density than to generic walk-in notarization.
2. What it is and how it's structured
Federal definition (narrow). Under the North American Industry Classification System (NAICS), U.S. code 541120, Offices of Notaries, covers establishments — other than law offices — primarily engaged in drafting, approving, executing, receiving, indexing, and storing legal documents such as real-estate transactions, wills, and contracts [1]. That describes a civil-law notary function (common in Europe and Latin America, and in the U.S. essentially only in Louisiana). It is not what most Americans mean by "notary."
What 541120 excludes — the classification trap. Ordinary U.S. notaries public — who witness signatures, administer oaths, and take affidavits but are not empowered to draft or approve legal instruments — are classified in NAICS 541199, All Other Legal Services, not 541120 [1]. So the code that says "notaries" on the label captures only a sliver of the real notary economy; the millions of everyday notaries sit in an adjacent code, or are not counted as a business at all. Related work also scatters across several other codes:
| Adjacent NAICS code | What it covers instead |
|---|---|
| 541110 | Offices of lawyers and attorneys |
| 541191 | Title abstract, settlement, and real-estate closing services |
| 541199 | Ordinary notary-public, paralegal, and process-serving services |
| 531390 | Real-estate escrow and other fiduciary services |
| 561410 | Document-preparation, typing, and transcription services |
A company can therefore generate substantial notary-related revenue while being classified primarily in another industry.
Operating models. The real activity spans several forms:
- Traditional offices — fixed locations serving walk-in or scheduled customers.
- Mobile notaries — travel to homes, hospitals, offices, correctional facilities, or closings.
- Notary signing agents (NSAs) — notaries specializing in mortgage and real-estate document packages.
- In-person electronic notarization (IPEN) — electronic documents signed with the notary physically present.
- Remote online notarization (RON) — electronic documents signed over a live audio-video session while notary and signer are in different locations.
- Platforms and networks — software providers that handle identity verification, scheduling, document workflows, session recording, storage, and notary assignment.
Ownership mix (a cottage industry). A notary may be an employee of a bank, credit union, shipping or mailbox store (e.g., The UPS Store), auto dealer, law firm, hospital, or government agency; an independent contractor; or the owner of a one-person mobile business. Platform companies typically route work to independent notaries rather than employing the supply network. The vast majority of the labor is sole proprietors with a car, a stamp, a state-required bond, and errors-and-omissions (E&O) insurance. The corporate money and venture capital sit only at the signing-service and platform layer [8][17][18].
3. How big it is
Our ground-truth federal-statistics file contains no ingested metrics for NAICS 541120. There are therefore no defensible figures from our dataset for establishments, revenue, employment, payroll, or growth, and we report no suppressed value.
That gap is not an oversight — federal business statistics undercount this industry by design. Coverage is unusually weak across every major program:
- The Census Bureau's employer-based series — County Business Patterns (CBP) and the Statistics of U.S. Businesses (SUSB) — do not publish figures for Offices of Notaries; 541120 is on the short list of industries excluded from CBP coverage [2].
- The Bureau of Labor Statistics (BLS) instructs states not to assign 541120 in the Quarterly Census of Employment and Wages (QCEW) [3].
- The one program that reaches businesses with no paid employees — Census Nonemployer Statistics (NES) — treats Offices of Notaries as out of scope in the 2022 tables [4].
So there is essentially no reliable federal count of these firms — the numbers are not merely unpublished, they are largely not collected. Employer statistics also exclude most government workers, and a large share of notaries are employee functions, side businesses, or tiny mobile operators that never register as a distinct business.
The number that actually describes the industry is the commission count, not a Census business tally. The National Notary Association (NNA), the largest trade body, counted about 4.4 million active commissioned notaries in 2022 (roughly flat versus ~4.48 million in 2017); NNA's more recent marketing cites figures closer to 4.8 million [5]. Even 4.4 million overstates "the industry," because most of those notaries notarize only occasionally as part of another job. It is a count of credential holders, not businesses, employees, transactions, or revenue.
State concentrations track population and how easily a state grants commissions (NNA 2022 census) [5]:
| State | Active notaries (2022) |
|---|---|
| Texas | 484,230 |
| Florida | 474,670 |
| New York | 278,741 |
| New Jersey | 196,199 |
| Ohio | 194,919 |
Bottom line: treat 541120 as a near-empty statistical shell, 541199 as where regular notaries hide, and the ~4.4 million commission count as the only real gauge of supply.
4. The investable universe
There is no pure-play public notary company. Public exposure is indirect, through firms for which notarization is one feature of a larger closing, e-signature, or title business. The genuinely notary-centric bets are private.
Public companies (indirect exposure):
| Company | Ticker | Notary relevance |
|---|---|---|
| DocuSign | DOCU (Nasdaq) | "DocuSign Notary" bundles RON into its e-signature platform; also launched "Notary On-Demand" using a partnership with (and preferred-stock investment in) OneNotary [20] |
| Stewart Information Services | STC (NYSE) | Title insurer; owns NotaryCam (RON) and Signature Closers (signing services) [19] |
| Fidelity National Financial | FNF (NYSE) | Largest U.S. title insurer; owns ServiceLink, a large closing/signing operation |
| First American Financial | FAF (NYSE) | Major title insurer; digital-closing and eClosing technology with RON integrations [21] |
| Blend Labs | BLND (NYSE) | Blend Close supports traditional, hybrid, IPEN, and RON mortgage closings [22] |
| Rocket Companies | RKT (NYSE) | Its Amrock unit provides mortgage eClosings using RON, IPEN, and hybrid processes [23] |
| Intercontinental Exchange | ICE (NYSE) | Owns ICE Mortgage Technology; eClose tools that embed notarization in mortgage workflows |
For all of these, notarization is a rounding error in revenue; you are really buying e-signature software, title insurance, or mortgage technology (Section 10). DocuSign, the most direct listed name, runs roughly $2.9–3.0 billion in annual revenue, of which notary products are a small feature [25].
Private / venture-backed (the real notary plays):
| Company | Role | Scale marker |
|---|---|---|
| Proof (formerly Notarize) | RON market leader / digital-closing platform | ~$80M revenue (2023), +33% year over year; ~$225–260M raised; last valued ~$758M (2021). Backers include Canapi Ventures, CapitalG, Citi Ventures, Wells Fargo, and TrueBridge Capital Partners [15][16][17] |
| Snapdocs | Mortgage eClosing + notary scheduling | ~$267M raised; ~$1.5B peak valuation (2021); says it powers roughly one in four U.S. mortgage transactions; ~140,000-notary network [18] |
| OneNotary | On-demand notary network / RON | Private; powers DocuSign's Notary On-Demand [20] |
| NotaryCam, Stavvy, BlueNotary, NotaryLive, SIGNiX, DocVerify | RON / eClosing platforms | Smaller specialists; NotaryCam owned by Stewart. Stavvy (under Agape Labs) states it does not itself provide legal or general notary services |
| Signing services (ServiceLink, Signature Closers, and many regional firms) | Route loan-signing jobs to independent notaries | Aggregators between title/lenders and NSAs |
| National Notary Association (NNA) | Trade body: training, supplies, E&O insurance, advocacy | Estimated ~$40M+ annual revenue (third-party estimate) [26] |
The base of the pyramid is millions of individual mobile notaries and loan-signing agents — the actual labor of the industry, essentially all sole proprietors and none investable as securities. Because 541120 is used so inconsistently, there is no authoritative registry of large private owners; the relevant private map is this technology-and-network layer.
5. How the money works
The industry is fee-for-service, but with an unusual shape: the regulated core act is nearly worthless, so operators make money on volume, travel, bundling, and technology around it.
The core act is price-capped and commoditized. Every state sets a maximum fee per notarial act, typically $2–$25, and most cap it at $15 or less — California $15, Texas $10, Florida $10 in person (states often allow more for online acts) [6][7]. A single stamp is not a business; it is a few dollars.
Where operators actually earn:
- Mobile-notary travel fees. The value is convenience — going to the signer. Travel fees are often not capped and can dwarf the act fee, so a house call may run $25–$75+ even though the notarization itself is $10.
- Loan-signing packages (the biggest prize). An NSA shepherds a borrower through a full mortgage or refinance closing package. These pay roughly $75–$200 per appointment, an appointment taking about an hour [8]. Full-time NSAs have self-reported median income above ~$4,000/month, though this is highly cyclical (Section 6) and not an official statistic.
- RON and platform economics. Online platforms charge per transaction (roughly $10–$25 per notarization or closing) and layer on software-as-a-service (SaaS) contracts with lenders, title companies, and enterprises, plus identity-verification and know-your-customer (KYC) products [15]. The model is high-fixed-cost software with per-signature marginal revenue; it needs scale and network effects (notaries on one side, title/lender demand on the other) to work. Profitability has been elusive — several platforms cut staff after the 2020–21 refinance boom faded.
Unit economics of a one-person notary business: revenue = appointments × (act fee + travel/package fee); costs = fuel and time, the state bond, E&O insurance, printing, and platform/membership fees. Low capital to start and near-zero barrier to entry — which is exactly why supply is huge and pricing power is thin (Section 8).
For the platforms, the metrics that matter are not manufacturing capacity or same-store sales but: transactions processed, take rate per transaction, active-notary utilization, assignment fill/acceptance rates, revenue per act or signing package, notary payout share, completion/error/rework rates, RON share of transactions, and enterprise-customer retention and concentration.
6. What drives demand
Notary demand is derived demand — it rides on other transactions that require a witnessed signature [10]:
- Mortgage originations and refinancings (the dominant swing factor). Every home purchase and refinance closing needs signings; refinance volume in particular is extremely rate-sensitive. The 2020–21 low-rate boom flooded notaries with work; the 2022–24 rate spike gutted refinance volume and NSA income. The NNA reported that many mobile signing agents saw loan-signing assignments slow in the higher-rate market and diversified into other services to stay busy [9]. Any move in mortgage rates is the single biggest driver of loan-signing demand.
- Real-estate purchase activity — existing-home sales and new construction.
- Life and legal events — wills, trusts, powers of attorney (POA), healthcare directives, and estate documents, structurally rising with an aging population.
- Everyday transactions — vehicle titles and department of motor vehicles (DMV) paperwork, business formation, court filings, immigration and consular documents, and international paperwork requiring apostilles (a standardized certificate that authenticates a document for use abroad).
- Digitization / RON adoption (secular tailwind). As states authorize online notarization and lenders adopt eClosing, demand shifts from in-person acts toward platform-based transactions — expanding the market for technology providers even as it pressures traditional in-person notaries. Cross-state and cross-border transactions add to this pull.
Forward-looking judgment: digital notarization should keep taking share from paper-only processes, but total volume will stay uneven because mortgage activity and interest rates dominate the economics of professional signing agents.
7. Regulation
Notarization is state-regulated; there is no federal notary. Each of the 50 states (plus D.C. and the territories) commissions its own notaries and sets the rules: eligibility, term length (commonly 4 years), bonding, journal-keeping, identity verification, electronic seals, recording and data retention, and the fee caps above [6][10]. Key features:
- Fee caps limit pricing on the core act (Section 5) — a permanent ceiling on margin for the commodity service.
- Unauthorized practice of law (UPL). Notaries may not give legal advice or draft legal documents (outside civil-law Louisiana). A recurring consumer-protection issue is "notario público" fraud, where the Spanish term's civil-law connotation is exploited to mislead immigrants — several states restrict how notaries may advertise.
- Three digital delivery types now coexist: RON (remote online notarization), IPEN (in-person electronic notarization), and RIN (remote ink-signed notarization — paper signed while the notary observes remotely, then completed physically).
- Remote online notarization (RON) is the fast-moving frontier. By 2025 it was authorized in most states, though permitted documents and technology standards vary. The National Association of Secretaries of State (NASS) counted 47 states plus D.C. with authorizing laws [10]; other trackers put the figure closer to 45 states plus D.C. [11]. Industry data standards via MISMO (the Mortgage Industry Standards Maintenance Organization) help lenders accept e-notarized closings.
- Supporting federal and model law. The federal E-SIGN Act (Electronic Signatures in Global and National Commerce Act, 15 U.S.C. § 7001) recognizes electronic signatures and notarization information but does not override state commissioning or document-specific rules [13]. The Uniform Electronic Transactions Act (UETA) and the Revised Uniform Law on Notarial Acts (RULONA) provide model frameworks that states adopt [14].
- Federal interstate recognition (pending). The SECURE Notarization Act ("Securing and Enabling Commerce Using Remote and Electronic Notarization") would require nationwide recognition of RON across state lines and set minimum standards. It has been introduced repeatedly with bipartisan support (H.R.1777 in the 119th Congress) but, as of mid-2026, has not become law [12]. Passage would be a meaningful catalyst; its absence leaves a 50-state patchwork.
8. Competitive dynamics and consolidation
The service layer is hyper-fragmented and will stay that way. With ~4.4 million commissioned notaries — most part-time and geographically dispersed — and near-zero barriers to entry, no one can corner the in-person notarial act. Local competition turns on availability, response time, trust, language coverage, travel radius, and price; a notary stamp by itself is not a durable moat. Retailers (shipping stores, banks, AAA) use notarization as a low-cost convenience or loss-leader to drive foot traffic, not as a profit center. Chronic oversupply of notaries chasing loan-signing work keeps per-signing fees under pressure, especially when refinance volume is weak.
Consolidation is happening one level up, at the technology and settlement layer. The economically interesting contest is among RON and eClosing platforms — Proof, Snapdocs, DocuSign/OneNotary, NotaryCam (Stewart), ServiceLink (Fidelity National Financial), Amrock (Rocket) — competing to become the standard rails for digital closings. Title insurers and lenders have acquired, partnered, and invested their way into the stack (Stewart bought NotaryCam; DocuSign partnered with and invested in OneNotary; First American maintains an approved ecosystem of RON vendors) to control the closing experience [19][20][21]. The durable edges here are dense and reliable notary networks, state-specific compliance systems, lender/title integrations, identity-proofing and fraud controls, and low error/rework rates — classic winner-take-most software dynamics, unlike the fragmented human layer beneath.
Editor's judgment: the likely consolidation path is vertical integration around mortgage, title, e-signature, and identity infrastructure — not a national chain of ordinary notary storefronts.
9. Risks
- Interest-rate and housing cyclicality. Loan-signing income — the most lucrative notary work — swings hard with mortgage and refinance volume; a high-rate environment can halve signing demand, as 2022–24 showed [9].
- Price caps and commoditization. Statutory fee ceilings plus an oversupplied labor pool cap pricing power on the core act indefinitely.
- Substitution and automation. E-signature, e-notarization, and eventually AI-assisted identity verification could compress the number of human notarizations per transaction — a threat to individual notaries even as it grows the platform market. Banks, lenders, and title firms may also bring notaries or software in-house (disintermediation).
- Platform funding and profitability risk. RON platforms are venture-funded and were valued at boom-era multiples; several cut staff when volumes fell. Down-rounds and consolidation are live risks for private investors.
- Regulatory and classification fragmentation. The 50-state patchwork raises compliance cost and limits interstate scale; a rule change in one state can alter permitted documents, technology, fees, or recognition. RON's growth depends on continued state adoption and, ideally, the SECURE Act, which remains unpassed [12]. The NAICS undercount (Section 3) also makes market size and peer comparison genuinely unreliable [2][3][4].
- Fraud, cybersecurity, and liability. Notarization exists to prevent fraud; a notary who is deceived (identity theft, forged documents, coerced signers) faces liability for missed signatures, improper identification, or UPL, and high-profile failures invite tighter rules. Digital notarization concentrates this into cyber, identity, and data-retention risk.
- Contractor dependence and data opacity. Platforms lean on independent notaries whose availability, quality, and legal status are hard to control, and private operators disclose little about revenue, margins, volumes, or claims experience.
10. How to invest and the outlook
Public-market routes (all indirect). Treat DOCU, STC, FNF, FAF, BLND, RKT, and ICE as exposure proxies, not pure-play notary investments:
- DocuSign (DOCU) — the most direct listed exposure, but notarization is a small feature within a large e-signature franchise.
- Title insurers — Stewart (STC), Fidelity National Financial (FNF), First American (FAF) — own signing/RON operations and are leveraged to real-estate closing volume, but their earnings are driven by title insurance and the housing cycle.
- Mortgage technology — Blend (BLND), Rocket/Amrock (RKT), Intercontinental Exchange (ICE) — eClose and closing-tech exposure inside larger lending platforms.
- The key question for any of these is whether notarization strengthens the broader e-agreement, mortgage, title, or settlement platform (adoption, transaction volume, retention) — not the notary fees themselves. There is no notary-specific stock, exchange-traded fund (ETF), or IPO (initial public offering) to buy; anyone marketing one is really selling housing-cycle or software exposure.
Private-market routes (the actual notary bets).
- Venture / growth equity in RON and eClosing platforms — Proof, Snapdocs, OneNotary, Stavvy, and smaller specialists. These are the pure exposures, with the pure risks (funding rounds, path to profit, regulatory dependence). Diligence should center on revenue after notary payouts, repeat enterprise revenue vs. one-off consumer demand, active-notary utilization and geographic density, RON transaction share and state coverage, completion/error/fraud/claims rates, customer concentration, contractor classification, and net margin by transaction type.
- Operator / small-business route — become a notary and build a mobile-notary or loan-signing business, or a regional signing service that aggregates notaries for title companies. Low capital, gig-style income, highly cyclical. At this level an investor is really buying customer relationships, reputation, scheduling discipline, and referral channels; fixed assets are modest, but owner-dependence and succession risk are high.
Outlook (forward-looking judgment, not fact):
- Near term hinges on the mortgage-rate cycle: falling rates would revive refinancing and loan-signing income; a higher-for-longer environment keeps that demand suppressed.
- Secular direction favors digitization — RON and eClosing should keep taking share, and market researchers project the RON software segment growing at high-teens annual rates from a low-single-digit-billion-dollar base (a vendor estimate; treat as directional) [24]. Value is likely to keep accruing to platforms and identity infrastructure, not to the commoditized human act.
- Catalysts to watch: passage of the SECURE Notarization Act (national RON recognition) [12], further title-insurer and lender acquisitions of closing technology, and the profitability trajectory of the venture-backed platforms.
- What won't change: the in-person notarial act stays a low-margin, price-capped commodity performed by millions of sole proprietors — a real and durable service, but not, in itself, an attractive investment.
Sources
- U.S. Census Bureau. "NAICS 2022 — 541120 Offices of Notaries (definition, inclusions, exclusion to 541199)." https://www.census.gov/naics/?details=541120&input=541120&year=2022
- U.S. Census Bureau. "County Business Patterns — Methodology (industries excluded from coverage, incl. 541120)." 2022. https://www.census.gov/programs-surveys/cbp/technical-documentation/methodology.html
- U.S. Bureau of Labor Statistics. "BLS and QCEW NAICS Differences (codes states do not assign, incl. 541120)." 2022. https://www.bls.gov/cew/additional-resources/bls-and-qcew-naics-differences.htm
- U.S. Census Bureau. "2022 Nonemployer Statistics, Table AB2200NESD01 (Offices of Notaries out of scope)." https://data.census.gov/table/ABSNESD2022.AB2200NESD01
- National Notary Association. "2022 NNA Notary Census, Part 2: 4.4 million U.S. Notaries (with state counts)." 2022. https://www.nationalnotary.org/notary-bulletin/blog/2022/08/2022-nna-notary-census-part-2-4-4-million-u-s-notaries-are-adapting-to-serve-the-nation-today
- National Notary Association. "Notary Fees by State." https://www.nationalnotary.org/knowledge-center/about-notaries/notary-fees-by-state
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- CrossCountry Mortgage. "What Is a Notary Signing Agent? (loan-signing pay $75–$200 per appointment)." https://crosscountrymortgage.com/mortgage/resources/what-is-a-notary-signing-agent-nsa/
- National Notary Association. "2023 Notary Survey Results — signing agents diversify in a slow market." 2024. https://www.nationalnotary.org/notary-bulletin/blog/2024/02/2023-notary-survey-results-in-a-slow-market-notaries-stay-strong-by-diversifying-their-businesses
- National Association of Secretaries of State. "Remote Electronic Notarization (47 states + D.C.)." 2026. https://www.nass.org/initiatives/remote-electronic-notarization
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- U.S. Congress. "H.R.1777 — SECURE Notarization Act of 2025 (status: introduced, not enacted)." 119th Congress. https://www.congress.gov/bill/119th-congress/house-bill/1777
- U.S. Code. "15 U.S.C. § 7001 — E-SIGN Act, General Rule of Validity." https://uscode.house.gov/view.xhtml?edition=2023&num=0&req=granuleid%3AUSC-2023-title15-section7001
- Uniform Law Commission. "Revised Uniform Law on Notarial Acts (RULONA) and Uniform Electronic Transactions Act (UETA)." https://www.uniformlaws.org/committees/community-home?CommunityKey=6c1a11c8-b1c8-4b62-a1a4-9f4b4f4b4b4b
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- Snapdocs / BusinessWire. "Snapdocs Expands Digital Closing Platform (scale and ~140k-notary network)." 2024. https://www.businesswire.com/news/home/20241015543324/en/Snapdocs-Expands-Digital-Closing-Platform-and-Unveils-New-Brand-Identity
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